Developed by Ryan Han and Ethan Xu January 2024 – August 2024 Read Time: 15 minutes
College is the place to explore and share. It’s the time to find a new hobby, join a community of friends, and check off things from your bucket list. Despite this, the two of us struggled to find these opportunities at our college and discover a community of people. That’s when the idea of Spur (short for sporadic) sparked – a product that could foster learning, discovery, and growth by facilitating convenient connections between those seeking to explore and those hoping to teach what they love.
The development of Spur was a 5 stage approach: (1) Ideation, (2) User Research, (3) Competitive Analysis, (4) Wireframing, (5) Building an MVP.
This project ended up being a massive flop! We had intended on launching it to the public, and the furthest we got was deploying the app on Vercel. We made a lot of mistakes in our development and launch process, so we’ve written down what we’d do differently next time.
The first step was to sort out our initial thoughts and ideas into an Affinity Diagram to help us develop new ways of processing information and take next action.
Our Initial Ideas Primarily Focused on Fostering 1:1 Learning/Teaching Services, Such as Personal Training or Tutoring
<aside> 💡 We concluded that the total addressable marketplace of our product is too narrow, which led us to the next step: iterating and exploring more ideas through user and market research to discover more user and market gaps.
</aside>
We conducted 14 user interviews and 2 focus group discussions, each with 6 participants. We gathered common trends and themes from our responses to identify more user demographics our product could reach